11. Do your product has a quirk that mildly annoys people? Turn your product’s annoying trait into something lovable!
There is no avoiding it. Even among fans, people would never love everything about your product. However, many annoying traits aren't enough of a genuine issue that is worthwhile to fix. Still, since that trait is now an unchanging part of your product, rather than admitting that your product is flaw in some way, there is a potential to rebrand an annoying trait into a unique positive or lovable thing that adds on to your product's charm. In other word, if you aren’t going to change an annoying trait about your brand, change how people perceive it.
It is also a demonstration of your creative skill. It doesn't take too much skill to sell a good RTB as a good thing. Advertising an annoying thing as a good thing? Now... That takes some out-of-the-box thinking!
So what are the examples?
Turn the powder that gets stuck to people’s hands after eating your snack into an excuse to get out of doing tasks.
Can’t Touch This
Turn the trait of peanut butter getting stuck inside people’s mouth into a whole new unique way of rapping.
Lil Jif Project
Turn the ingredient some people dislike inside your burger into a joke item that celebrates your iconic ingredient as well as how some people actually really like it.
McPickle
Turn the lack of interest of Australians in American football into an opportunity for a sulking American football fan to escape to Australia.
Losers’ Paradise
Turn the super irregular shape of your snack into a fun opportunity to find what each piece resemble.
Cheetos Museum
Turn the polarized reaction people have regarding the taste of your product into almost a badge of pride for the lovers like they are the chosen ones.
Marmite Gene Project
Turn the stereotypes of Australians as adventurous weirdos into the perception of Australia as a fun country to escape to from depressing world.
Aussie News Today
Turn the stereotypes of French films are artsy indies into the perfect films for people who are tired of the same old Hollywood bullshit.
Pitching French Films to Hollywood
Turn the underdeveloped nature of your island into the image of a quint getaway to a place where sheep have to provide Google street view in place of cars.
Google-Sheep-View
Turn the lack of product-improvement into a point of pride for the brand.
New And Not Improved