12. Are your consumers fans of a something? Help them to be a part of what they love!
Brands likes to talk about empowering consumers, and what could be more empowering than enabling them to achieve their dream of becoming a part of something they love. It is a perfect win-win situation for both the fans and the brands as consumers’ love is rewarded while the brand gains effective passionate word-of-mouth. In the age of fandom, this is the Fanvertising.
So what are the examples?
Enabling the fans to create clothing for their favorite singer.
What Whack Wears
Enabling the fans to set up their dream team for real.
Be the Coach
Enabling the fans to direct their own music video.
Make the Cut
Enabling the fans to literally have a voice in their favorite show.
Dubbing Factory
Enabling the fans to become a part of a music video.
#Levitating
Enabling the fans to meme sports moments asap.
GIFerator
Enabling the fans to gain their win over the opposing team’s fan (no matter how the actual game plays out).
Fight for Territory
Enabling the fans to have their sports idol be their personal spokesperson.
Messi Messages
Enabling the fans to always be there for their teams even in impossible situations.
Michelob Ultra Courtside
Enabling the fans to be the hero of their hero.
Guardian Fans