18. Do your typical consumers have a bad habit? Encourage your audience to improve their behavior!
A campaign that improves the society is always appreciated as it shows the capability for advertising to do good (plus it also makes for a good PR!) The more relevant to your brand, the better. One of the most relevant things you can improve is your target consumer. Unless you sell products to literal saints, your consumers surely has more than a few typical bad habit. Identify the bad habit that has the closest link to your product, and create a communication or tool that encourages your consumers to behave better.
The bad habits don’t need to be serious. Every little improvement matters!
So what are the examples?
Improve people’s driving habit by discouraging them from noise pollution.
The Punishing Signal
Improve people’s green habit with light shaming.
Embarrassing Plastic Bags
Improve pet owner’s mindset by widening the range of their preferred breeds.
Rescue Dogz
Improve people’s sexual habit by reminding them about staying properly protected.
The Hornicultural Society
Improve people’s entertainment habit by stopping them from pirating.
Code Name Uri
Improve people’s eating habit by demonstrating the healthier amount of flavoring.
Pinch
Improve kid’s communication habit by nudging them away from bullying words .
Reword
Improve teenager’s self expression to be cool without breaking the law.
BVG x Adidas The Ticket-Shoe
Improve people’s commune habit by nudging them to stay conscious of their safety.
The Conscious Crossing
Improving people’s drinking habit by reminding them to not drink on empty stomach.
The Beer Cap Project