19. Do your audiences have something they need that another group of audiences can offer? Become their matchmaker!
Creating a CSR campaign that provides genuine meaningful helps to people in need might be tough to prepare from scratch… However, you don’t need to provide the help that people need yourself. Unless the required help is extremely specific, there are likely people capable of providing that services who might be looking for something themselves. By making some clever matches that demonstrates creative thinking, you can potentially solve two group of people’s problems at once by allowing them to solve each other's problem.
So what are the examples?
Matching lonely old people with students looking for language practicing partners.
Speaking Exchange
Matching copyright-strike-wary Youtubers with indie musicians looking for exposure.
Royalty Free Bot
Matching rich people who can’t dance with poor people who can teach dance moves.
Choco to Dance
Matching local factory workers who need breaks with foreigners who need works.
Substitute Workers
Matching safety-conscious female clients with female service providers.
Femplea
Matching lonely empty nest parents with shelter dogs looking for homes.
The Child Replacement Programme
Matching businesses looking for better photos with amateur photographers.
Local Business Never Looked So Good
Matching patients needing hand therapy with deaf people.
Talking Hands Therapy
Matching fishermen suffering from exotic invasive species with gourmets looking for exotic ingredients.
Terribly Delicious
Matching football fans wanting to help their heroes with football players looking for home security.
Guardian Fans