Typical advertising campaign is about showing how good the product is. To make your campaign extra special enough to earn the audience and media buzz as well as consideration from the judges, it’s the time to put your product to the test in an extreme situation that will really prove how good your product really is.

 

The extreme situation doesn’t even have to be a life-or-death situation (although it CAN be if your product can really achieve the task). The key is how do you creatively push the envelope of product demonstration.