22. Need an influencer for your product or cause? Tailor-made one yourself!
When you need a face for your client’s brand, it is for the best that you pick the most suitable one to represent the message you want to send … which is why the best influencer for your campaign might be the one you create yourself.
Whether it is one you literally create from scratch, or a nobody you push into fame, rather than having to adjust your campaign around a famous person’s background and baggage, their personal detail become something that you can craft and ensure that their 15 minutes of fame are used entirely just for you.
Choosing whether to create a new influencer from scratch or spotlighting a nobody would also send additional messages that can add layers to your campaign the way simply choosing a famous someone might not do so. Think carefully about what it might mean for your campaign and client.
Creating an influencer from scratch.
The first virtual influencer with mental disability.
Kami
The influencer who literally lives and breathes your game.
My Life as a NPC
The influencer who connects audiences to the everyday of historic wartime.
Evert 45
The influencer that proves ANYONE can get their 15 minutes of fame…but at a cost.
World Record Egg
The influencer whose dark side is ignored until revealed.
Like My Addiction
Spotlighting a nobody.
The influencer who is REALLY into your brand.
The IKEA Human Catalogue
The most genuine influencer is no influencer at all.
TECȘEȘTI VLOGS
The influencer who shows anyone can have the VIP experience in your country.
Dinner with Georgia
The oldest team of gamer influencers who prove that age is just a number.
We Are the Silver Snipers
Making the big investment on a nobody the point of your campaign.
The Biggest Sports Endorsement Deal Of All Time