24. Has a dead person related to your product or cause? Have them connect with your audiences from beyond the grave!
Perhaps you must look beyond the world of the living for the best person to represent your campaign. Not only would the figure triggers a poignant reaction that can be cynically expected to result in shares and engagements, there is something powerful about helping the departed figure makes a difference even in death especially if their goals align with yours.
It is important, however, to demonstrate why reviving the dead is essential for your campaign and not just a gimmick. If done right, it will be a celebration of the dead figure’s legacy --- which your campaign is now a part of.
So what are the examples?
A dead journalist who can’t be killed twice for what he speaks.
#StillSpeakingUp
The dead voters who would have wanted you to vote this way.
The Unfinished Votes
The generation of dead students who will shame the one responsible from beyond the graves.
The Lost Class
The song that a dead singer could have written.
Depzman – Life Cut Short
The dead sports team that finally plays the match they were meant to play.
The Game that Never Was
The patients who prove that supports are needed with their deaths.
ALS I have already died
Proving the immortality of the authors through the retaining popularity of their works.
The Impossible Signing Session
Making the ignored plead of now dead victims no longer ignorable.
Invisible Petitions
Turning a deceased kid Youtuber’s dead channel into a continuation of his dream.
The Legacy of Tomiii11
Showing the lost future of a dead promising footballer.
Long Live the Prince