26. Is there a process relating to your product that people find boring? Make it exciting!
No matter how good a product is, it is impossible for people to enjoy every aspect of it. If we already use creativity to make product information interesting in typical advertising, the next step is making even the boring part of the product a little more enjoyable!
It helps the brand to show customers that they care, and it might even open up an interesting collaboration opportunity as the boring part is treated as a media slot. The brand with the boring part can look for an interesting partner who can pop in during that moment. Alternatively, a brand can looking a partner with the boring part to use as an interesting media platform as well.
So what are the examples?
Make daily commune exciting!
Tramroulette
Make daily commune more fruitful!
Ticket Books
Make a flight over the most boring landscape worth looking out of the window for!
Desert Roulette
Make a flight more magical!
Christmas Flight
Make the trip of a fun place already fun by itself!
Quest to Legoland
Hijacked Highway
Make a trip to school a learning experience!
Chatty School Bus
Make your kids stop asking “Are we there yet?”
Snelweg Sprookjes
Make banking as fun as playing a game!
NXT LVL
Make waiting for the right timing to cook your pasta more joyful!
Playlist Timer