28. Does your target audiences have cultural traditions? Turn that tradition into the solution to your brief!

When you have a problem to solve, one of the places you can start is finding whether your target audiences have cultural traditions that might be somewhat related to your brief. People are already used to following their tradition, so you can increase the likelihood of results if you manage to blend your campaign’s expected action with the existing tradition. It is a win-win situation for both your campaign and the people who can now get more out of their tradition.

Furthermore, cultural traditions are likely to come attached with uniquely memorable visuals, which you can then apply to your campaign! Cynically, the more exotic the tradition, the more eye-catching it seems to be for the judges.

So what are the examples?

Children Protection Tradition.

Suraksha Ka Teeka