3. Do people have problem accessing your product/service? Give people a new access through what they regularly use!
After all, a product or service is created to be used, so any inaccessibility is an antithesis to any client that can't be ignored. It can be either a genuine unbreakable barrier or an inconvenience. Finding a way around that can lead to both great commercial and non-profit works.
Because you are providing an access point for someone who already has troubles accessing the product/service they need, rather than just adding a random access point, it is more fruitful to consider what they already have accessed to. This is a shortcut to discover unexpected media that allows you to cleverly open the gate to new customers, or save someone who won’t otherwise be saved.
So what are the examples?
Abusers monitor victims' every move? Create a new way of communication he can't decode.
Signal for Help
Kids suffering from violence don't seek help? The help joins the places where kids like to be; online games.
Undercover Avatar
Teenagers aren't comfortable inside banks? Allow them to open and operate their bank accounts through WhatsApp.
ITAU Chat Account
Abusers always help victims' belonging? Hide the help in something men dislikes to look in details.
Freedom Tampons
Abused elders don't have means of sending for help? Hide the communication in the one thing they typically enjoy.
Undercover Crosswords
Not everyone has smartphones... So creating a new system allowing even old school phones to access Google.
My Line
Orthodox women drain having to have rabbis inspect their pads? Well, the rabbi can be a digital one on the phone.
Rabbi Bot
Over 142 days of blackouts block people from internet and news? Send the news through texts.
The 8-Bit Journo
Football matches during office hours? Create a radio signal receiver in the form of an office tool.
Footballpen
Teenagers don't visit libraries anymore? Then, libraries bring books to Instagram.
Insta Novels