For a sale-driven campaign for a brand with a delivery, the more you can encourage people to make an order, the better the result would be. To increase the orders, one of the ways is to increase the spots that people can order from. There are two distinct routes you can take. You must decide whether you want to the campaign to be more about fun or convenient.

 

While ordering from a ‘fun’ spot should still be from the target audiences’ frequent spots for the sake of relevancy, you can worry a lot less about efficiency as it is more about being intriguing enough to get people to make the order for the sake of experience.

 

However, if you go for the 'convenient' route, the new delivery spot should genuinely make people’s life somewhat easier than ordering the old way. Aside from your existing customers, you can get people who aren't into your brand but making an order simply because it is the most convenient thing to do in that situation.