32. Does your product create wastes from production or consumption? Turn that waste into something usable!
Now that we are reaching the age of global burning, and advertising is being pressured to bring sustainability into consumerism, a sustainable creativity is much more appreciated than ever. Not only is there literally a whole Lion for sustainability idea, sustainable campaigns are winning in other categories as well.
To make it more than just vague greenwashing or lip service, one of the clearest ways to be sustainable is to turn the wastes from the consumption or production of your products into usable things once more! Less landfills and pollution while making more returns with more solid green evidences, PR, and maybe even extra earnings! It’s win-win all around.
So what are the examples?
From industrial wastes to cosmetic.
Aizome Wastecare
From ales you are going to throw away to ales you can sale.
Rejected Ales
From bottle caps to water regulator.
Cap the Tap
From expired beer to fertilizer and energy.
The Unwasted Beer
From used packaging to mosquito killer.
The Killer Pack
From beer bottle to sand.
DB Export Beer Bottle Sand
From poster to clothing.
The Poncho Poster
From cloth to new cloth.
H&M Looop
From production error to kid helper.
Fiesta Broken Hearts
From DIY example to donatable furniture.
Lessons for Good