33. Is there something relevant to your brand that is about to disappear? Be its lease on life!
Your brand doesn’t exist in a vacuum. Aside from the consumers, you have suppliers, dealers, and many other involved parties who assist you in getting the products to the consumers. It’s only sensible that if one of your business partners are about to disappear, you help them survive as their survival could help your brand to survive as well. Basically, you are doing good, but it is also for your own good.
So what are the examples?
Beer brand helping bars survive through worker shortage.
Bar Experience
Beer brand helping bars survive through energy shortage.
Beer Power
Beer brand helping bars survive through Covid shutdown.
Shutter Ads
Beer brand helping organic farming survive.
Contract for Change
Beer brand helping farms survive through weather uncertainty.
Nativa Meter
Snack brand helping farms survive through weather uncertainty.
Lay’s Smart Farm
Bank helping small business owners survive.
Santander We Stand
Bank helping ecosystem and local economy survive.
Aland Index Baltic Sea Project
Telecom helping local culture survive.
Say It Tika
Local burger joint helping the local neighborhood survive.
Buy Back the Block