34. Has there been an infamous goof related to your brand? Bring it up to laugh along with the audiences!

Every brand can make a mistake, and rather than ignoring it, admitting and owning your goof can make the brand seems much more human and relatable to the audiences. Furthermore, if it is a goof that your audiences always hoped you would make an amend, you have a build-in audiences who are more than happy to respond to your campaign.

What if your brand happens to be perfect?...Okay, no brand is perfect, but maybe some brands don’t have harmless mistakes that they can use in a campaign. It is also okay to capitalize off the goofs made by others as well. It still helps the brand to feel relatable to the audiences as the brand joins in to laugh at the goof together.

Your own goof

The goof of trying to sell beer where beer can't be sold.

Bring Home the Bud

The goof of running out of your key ingredient.

Thighstop

The goof of having nothing to sell.

KFC FCK

The goof of replacing your well-beloved product flavor.

Apologize the Rainbow

The goof of having your menuboard accidentally being sold to a normal person.

Arby’s $5 Missing Menu