35. Your clients want to use a billboard? Make the billboard come alive!
While the best brief is a brief with a clear objective and room for creativity, sometimes you clients just want a billboard. However, a billboard can still be very engaging to both the audiences and the Lions especially when the billboard is alive!
'Alive' in this case can vary from literally having a person or animal being featured in real time to simply adding elements that make the billboard feels more alive or humanized, making the billboards much harder to ignore. It is also demonstrating the use of creativity in pushing the envelope of an old media.
So what are the examples?
A billboard that is also a swimmable tank.
Adidas Liquid Billboard
A billboard that is also a gameshow stage.
Survival Billboard
A VERY live-like bus shelter ad.
Breathing Life into Transit Ads
A billboard that are literally live actresses.
Green Screen Actresses Mika+Rika
A series of billboards containing digital athletes.
Parkour Screens
A billboard that corresponds with real time sky.
The Magic of Flying
A sign that humanizes a generic symbol.
People. Not Symbols
A series of billboards containing a digital dog that keeps on following you.
Looking For You
A billboard that is basically a VDO call.
Would you have coffee with a stranger?
The Great Escape