36. Do people have problems taking your problem seriously? Make the it tangible.
If you want people to join your cause in dealing with a problem, people need to see the problem as something big enough for them to take an action. Unfortunately, people won’t remember the dry statistics, and they aren’t good at picturing why a certain number or fact might be worrying.
This is where creativity comes in. There are various ways to make the problem tangibly triggering for people who aren’t already invested in the cause. You can give the problem a clear scale by comparing it to something tangible. You can show the tangible result of the problem, or you can tangibly demonstrate the length someone must go to avoid the problem.
Give the problem a tangible scale.
How the trash problem is collectively as big as an isle.
Trash Isle
How the plastic contamination is as if you are literally consuming a credit card.
Your Plastic Diet
How the reduced government spending will remove over half of the everyday culture.
-60% Culture
How allowing lobbyists to pay to keep a dangerous law is putting a (very cheap) price on children’s lives.
Price on Our Lives
How the number of people affected by housing crisis is bigger than the tallest building.
The #unignorable Tower
Show the problem’s tangible result.
How bad will global warming affect your food.
Our Worst Vintage
How much worse would the daily water level be from global warming.
Sea Level Re-boot
How shaky is living with Pakinson’s.
Printed by Pakinson’s
How future life will be like with worsen social problem.
A Future Without Change
How a child can’t keep any innocence in a dangerous neighborhood.
Welcome to My Neighborhood
Show how tangibly far someone must go to avoid the problem.
How a woman has to escape off the land just to protect herself from unwanted pregnancy.
Morning After Island
How a human has to no longer be human just to survive a car crash.
Meet Graham
How a student has to prepare himself to just survive going to schools.
Back-To-School Essentials
How indestructible a rainbow has to be just to celebrate LGBTQ+ publicly.
The Unbreakable Rainbow
How ridiculous the law is to be unable to convict a rapist even when he turns himself in.
Please Arrest Me