39. Do you still need people to sympathize with your cause? Find something in common between your audience and the people needing help.
People have a hard time caring for someone unlike them. Unfortunately, the people with means of support and the people in need of support are likely to be very different types of people.
Yet, people will always share some kind of similarities, which is why it is up to the creative to notice the common human truth shared between both potential donors and recipients, and work it into your campaign in the way that triggers relatability and then compassion.
So what are the examples?
Show how they both have Wish Lists. One much more needed.
Migrants on Amazon
Show how they both wait for something. One can wait even less.
Waiting Lines
Show how they both Ebay off things they don’t use anymore. One selling what he prefers to still be able to use.
David’s Unusable
Show how they both have opinions on the country they live in. One not living there by choice.
Libe Des Refugies
Show how they both have the same careers. One with baggage from their past role.
40,000 Strongs
Show how they both care about how they look. One for the sake of survival.
The Skin Trade
Show how they both look for the same common thing to eat. One with no clue of how.
Hungry Puffs
Show how they both look for love. One unfortunately is the last of his kind.
Most Eligible Bachelor
Show how they both need to give their kid ‘the talk’. One talks about the matter of life or death.
The Talk
Show how they both talk a lot about the same thing. One unfortunately isn’t listen to.
Hello in Elephant