40. Is your cause something people view negatively? Celebrate it.
When your cause needs to change people’s perspective, you can be the first person look at the cause in a new light by celebrating what people used to view negatively or seen as something unspeakable. Rather than repeating the same existing negativity, this is the opportunity to use creativity to make people see the subject of your cause in a new way to change the conversation. It will also help to make the people associating to the cause feel empowered.
So what are the examples?
Empower people who are seen as lesser to be celebrated as super.
We’re the Superhumans
Empower people who are seen as shameful to be celebrated through a prestige institution.
ANZ GAYTM
Empower the unmentionable body part to be celebrated as an important part of womanhood.
Viva la Vulva
Empower self expression that are limited to a certain place to be celebrated countrywide.
Sign of Love
Empower people who are seen as less capable to be celebrated as different type of thinkers.
Dylexic Thinking
Empower the exiled people who are seen as not belonging anywhere to be celebrated as a whole nation of their own.
The Refugee Nation
Empower the unmentionable part of people’s life to be celebrated as a valuable part.
The Unstoppable Resume
Empower the part of womanhood seen as disgusting to be celebrated as perfectly normal.
Bloodnormal
Empower people who are seen as unacceptable to be celebrated as a brand’s ambassador.
Real Color Stories – Tracey Norman
Empower the imperfect birth of a baby that is hidden to be celebrated as the birth of a fighter.
Premmie Proud