42. Is there a negative outcome that is created as a result of the problem your cause is fighting against? Turn it into something positive.
Fighting against a serious problem with heart-wrenching outcome can feel hopeless... Which is why one of the most powerful things a cause could do (at least according to the Lions' recognition) is to turn the negative outcome that used to bring despair into something that can inspire hope for a change.
Not only is it can be quite economical to have the problem becomes its own solution, it is also a good method to find an iconic thing to feature in your execution. With the right reference to pair with the right negative outcome, you can create something that is both visually and emotionally impactful for your campaign.
So what are the examples?
Turning tales of trauma into sale-able art.
The Homeless Gallery
Turning the proof of sickness into something to fund the treatment.
Buy My Cancer
Hair for Hope
Turning what took away people’s living hood into the chance to earn a living once more.
Plastic Fishing Tournament
Turning what is left after a destruction into fund to rebuilt.
Ash to Art
Turning what is left after a destruction into fund to recreate habitats.
Birdlife Burnt
Turning a fascist constitution into a platform to freely express thoughts.
The Portuguese Reconstitution
Turning a statement of misogyny into a lesson to stop misogyny.
#20MinutesOfAction4Change
Turning what could have been pollution into the tool to create art.
Air Ink
Turning violence against minority group into the symbol of pride and resilient and a tool to advocate a fight back.
The Colors of Pride