43. Change the Gender | Yes You Cannes

43. Is your cause about women or LGBTQ+ people? Change the gender of something stereotypically gendered.

If your cause is about the underrepresented gender who isn’t seen as the norm, one of the surefire ways (at least according to the Lions) is to challenge what people automatically accept with a replaced reality to make them realize the ignored truth as well as questioning what else they assume to be just that way --- but actually isn’t necessary so.

So what are the examples?

Change the book of heteronormative sex to the book of queer sex.

Kamasutra+

Change the word only associating with the men’s team to recognize the women’s win.

Home

Change the heteronormative famous kisses to queer kisses.

The New Iconic Kiss

Change the famous songs about heteronormative love to songs about queer love.

Universal Love

Change the always female assistance AI voice to a gender neutral one.

Meet Q the first genderless voice

Change what is assumed to be a mother’s job to showcase dads instead.

#DadDo

Change what is assumed to be a father’s job to showcase moms instead.

A Dad’s Job

Change the word representing dad-centric parenthood to include mom as well.

Al Umobuwah Putting Mum into Parenthood

Change the always gendered clothing into a gender-neutral line.

Uni-form

Change the all male sports sign into female ones.

Equality Signs