People don’t usually go for a health check-up until it is too late. It is partly because visiting doctors take time, so they usually evaluate their health themselves on whether they should visit the doctors yet. This is especially dangerous when they have diseases with hard-to-detect symptom, which is why an easy way to self diagnose could literally be the different between life or death. This now fells on the creative’s hands to us creativity to do what doctors themselves might haven’t figured out.

 

As the diagnose must be easy and convenient enough for non experts, one of the best ways is to make it what your targets are already used to doing.

 

This is also relevant even if your disease is easy to diagnose, but shame or bias prevent most people from regular self diagnose.